Business Loans

Businesses go to banks with the belief that the bank should, and will loan to them. There is a huge gap between the number of businesses that think they will be approved and the number that actually do get approved.

The approval rate at major financial institutions is approximately as low as 5% to 10% for business loans. This is not a fact that banks want you to know. If customers knew this, they would be much more apprehensive and have a much more negative view of what their bank can do. Enter Marketing. Banks spend millions of dollars in advertising with such slogans similar to "Small business owner - meet small business lender". This slogan was used in the last years on major billboards in a large southern city.